11 October 2018 – In September, Pancosma celebrated its 70th anniversary at the Pancosma Annual Reunion (PAR) in Evian-les-Bains, France. It was an occasion to gather Pancosma’s employees and global partners as well as deploy new products and concepts. This year the Pancosma community took an in-depth look at the strides Pancosma has made over the last seven decades in the field of feed additives, and how its innovative strategies continue to shape its present and future.
While continuing to invest in innovation, Pancosma has also retained a market leading position in the palatants segment and built strong positions in the bioactives and organic trace mineral markets. Moreover, in recent years Pancosma has geared up its international development by taking solid positions in three of the world’s major markets: Brazil with the acquisition of Btech based in Valinhos, North America with the construction of a green field plant in Drummondville, Canada, and China with the acquisition of a production facility in Jiangsu. This expansion has gone along with the modernization of its historical European sites.
Shortly after PAR, Feedinfo News Service was able to discuss Pancosma’s evolution during the years and future growth with company CEO, Dr. Goetz Gotterbarm; Global Sales Director, Marcos Teixido; Business Development Director, Thomas Ihnen; and Dr. Soraya Shirazi-Beechey, who is a Professor of Molecular Physiology and Biochemistry at the University of Liverpool in the UK.
[Feedinfo News Service] Can you sum up the company’s history of research and innovation over the past 70 years? What were the main milestones that have made Pancosma the animal nutrition company it is today?
[Goetz Gotterbarm] Based in Geneva, the cradle of flavor and fragrance industry, Pancosma started producing flavors targeting animal feed in 1947. During the 1970s the portfolio was expanded with complement products. True diversification of the additive portfolio started in the 1990s with the micro-pearl flavor range, PANTEK®, the first heat-stable non-irritating bioactive XTRACT® 6930, and the very first glycine-based organic trace mineral range, B-TRAXIM® 2C. And in the 2000s ISO-FUSION Technology® was established as a benchmark for high standards of production in the industry.
In recent times, Pancosma’s R&D efforts revolutionized our understanding of animal nutrition. In particular, we coined the term Intelligent Gut Action (IGA), which refers to the key role of the gut as an intelligent sensory organ, capable of sensing and responding to its environment. Building on IGA, we went beyond nutrition to become the experts in the field of non-nutrients and their impact on maximizing animal productivity and performance, while lowering costs.
Throughout its 70 year history, Pancosma has transformed the way we look and produce feed additives. Pancosma has developed an extensive network of external research partnerships, looking at everything from molecular physiology at gut level to plant breeding. Our innovation pipeline is full and extremely challenging for a company the size of Pancosma. Finally, Pancosma’s tradition of working closely with our customers is reflected in the establishment of our exclusive tailor-made range of solutions to meet individual customer requirements and challenges with our TakTik® customized solutions.
[Feedinfo News Service] What is your view of the global palatants, bioactives and minerals markets today?
[Thomas Ihnen] Over the last 70 years Pancosma has developed a portfolio in the areas of feed intake and general homeostasis & well-being (PAN-TEK and SUCRAM®), nutrition and environment (B-TRAXIM®), and finally in recent years general gut health, AGP replacement, as well as other specific metabolic conditions (XTRACT®, Nex, TakTik®). All of these areas are at the heart of the challenges that today’s modern animal nutrition is facing. We foresee a bright future for all of them.
As for geographical specificities, just let me say that each region/country faces different political, economic and nutritional situations and backgrounds. However, as globalization and the accompanying social, economic and environmental challenges are accelerating, eventually all regions will be aligned.
[Feedinfo News Service] In recent years, Pancosma has promoted its growing understanding of gut sensing and non-nutrition concepts. Can you remind us what makes these concepts unique?
[Soraya Shirazi-Beechey] The pioneering knowledge that gut epithelium is a sensory organ, continuously detecting changes in its environment and transmitting this information to other parts of the body, has provided novel molecular and cellular targets for manipulation, helping to improve health, welfare and productivity of livestock. The scientifically-validated demonstration that specific non-nutritive compounds are agonists for gut sensing receptors stimulating pathways controlling many vital physiological processes, has allowed their use as dietary supplements promoting the health of the species.
[Feedinfo News Service] The theme of this year’s Pancosma Annual Reunion was “Unleashing innovation”. Which new scientific findings were unveiled at the meeting?
[Goetz Gotterbarm] At the 70 Year Pancosma Annual Reunion not only did we launch 8 new products but we also had very interactive discussions between external speakers and the Pancosma sales force and sales partners. The speakers were specialized in gut physiology (Dr. Shirazi-Beechey, University of Liverpool), microbiome/host interaction (Dr. Margie Lee, University of Virginia), as well as human bioactives/well-being interactions (Prof. Rimbach, University of Kiel). This gives you an idea in which direction our innovation is going and what we focus on in term of new products.
[Feedinfo News Service] In recent years Pancosma has grown in markets such as Brazil, Canada and China through acquisitions and the development of production facilities. Can you provide us with an update on your expansion strategy?
[Marcos Teixido] With the projects you mention, Pancosma has achieved its objective to establish physical presence in main markets throughout the world. Now our objective is to keep growing organically with our partners, as well as continue to invest in expanding our global sales, our production capacity, and technical support network.
[Feedinfo News Service] Finally, can you shine a light on the future direction of the company now that mother company Neovia is going to be acquired by ADM Animal Nutrition? How determined is the Pancosma team in preserving its brand identity?
[Goetz Gotterbarm] Pancosma and our products are well established brands in the animal feed industry. Pancosma has added and created value for Neovia and will continue to do so for any future mother company.